Imagine Live Expands to Serbia with King.rs Partnership

Imagine Live has strengthened its European footprint by partnering with Serbian operator King.rs to launch live dealer Blackjack and Roulette tables.

The collaboration introduces two Blackjack tables and one Roulette table tailored to the Serbian market. These games are equipped with HD streaming and interactive features designed to enhance player engagement. The move aligns with Imagine Live’s strategy of offering regionally customised gaming experiences powered by its advanced live dealer technology.

Hakob Manukyan, CEO of Imagine Live Armenia, highlighted the significance of the partnership, stating:
“King.rs is an established brand throughout Serbia focused on delivering exceptional products and gaming experiences by putting the player at the centre of their brand story.”

This expansion comes on the heels of Imagine Live’s recent successes in other markets. In September 2024, the company collaborated with Betera in Belarus, launching a dedicated studio featuring branded Blackjack and Roulette tables with multilingual dealers. Earlier in 2024, Imagine Live also entered the Georgian market through a partnership with Betlive, introducing its flagship live dealer games to the platform.

The Serbian launch reflects Imagine Live’s commitment to growing its presence across Europe by catering to local preferences and delivering high-quality live gaming experiences.